CRM & CTWA: Closing the Loop with WhatsApp Conversion Data
Why Click to WhatsApp Ads Lose Attribution After the First Message Click to WhatsApp Ads (CTWA) have rapidly become one of the highest-intent acquisit...
Practical guides to technology, cybersecurity and digital services. Start with a category or narrow your search with a tag.
Why Click to WhatsApp Ads Lose Attribution After the First Message Click to WhatsApp Ads (CTWA) have rapidly become one of the highest-intent acquisit...
Why WhatsApp Automation Matters for E-commerce in Catalonia In Catalonia, e-commerce conversations increasingly happen on WhatsApp. From Barcelona to...
The rise of biometric payments in retailIn the UK, Revolut has recently expanded its Revolut Pay with Smile feature, allowing customers to authorise p...
From volume obsession to margin disciplineFor years, the dominant logic in online retail was simple: be everywhere. The more marketplaces a brand join...
From a simple listing to a strategic assetFor years the product page was the least complicated part of an online shop: a photo, a short description, a...
Why a website alone no longer wins customersMost small and medium businesses in Catalonia already have a website. What many do not have is a website t...
A deadline that affects more than WashingtonCISA has given US federal agencies until 30 September to patch two critical vulnerabilities in Citrix NetS...
Late payments are one of the quietest threats to a business's cash flow. In Catalonia, where many SMEs and professional services firms operate on 30-...
Why Catalan Businesses Are Rethinking WhatsApp Marketing WhatsApp has moved far beyond a simple chat app. For companies in Barcelona, Lleida, Tarragon...
A familiar chain, and why it no longer tells the whole storyFor years, defenders working on Windows environments have learned to recognise a very spec...