Meta's crawler clauses: what online shops must know
Why a platform's fine print matters to your shopIf you run an online store in Barcelona, Lleida, Tarragona or Girona, your attention is probably on st...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
Building an Online Shop That Actually Sells in Spain
An online shop is a business system, not a websiteWhen a retailer in Lleida, Girona or Tarragona decides to start selling online, the conversation usu...
Why your ecommerce needs a store, not just a website
The shift in online advertising and what it means for your storeAdvertising investment in Spain keeps growing, but the money is moving. According to r...
Local Coupons: Google Ties Search Ads to In-Store Sales
From search result to shop tillGoogle is testing a mechanism that narrows one of the oldest gaps in digital advertising: the distance between a search...
Marketplaces in Spain: what they mean for your online shop
The marketplace wave reaches Spanish retailA major European pet-supplies retailer has just opened its marketplace to Spanish sellers, adding thousands...
Instagram bets on long video: what it means for ecommerce
Instagram moves into long-form videoInstagram is testing a format that allows selected creators to publish videos of up to 90 minutes. The feature, cu...
AI in online shopping: what Spanish buyers really expect
Spanish shoppers want an assistant, not a proxySomething interesting is happening in the run-up to the big promotional weeks in Spain. Consumers are i...
AI agents and your online shop: what really changes
From chatbots to agents that actually do thingsFor a few years now, the word "AI" in ecommerce has mostly meant a chat widget that answers questions a...
Retail media and your online shop: where ecommerce is heading in Spain
Retail media moves from the aisle to the online shopFor years, retail media was something only the big grocery chains and marketplaces could afford. B...
Retail media and post-purchase revenue for online stores
Why the checkout deserves a second lookFor years, most online stores in Catalonia and across Spain treated the checkout as the finish line: the custom...